By now, you’ve likely heard of a number of organizations creating mobile applications to realize financial, efficiency and productivity gains… not to mention also offering organizations the chance to gain a competitive advantage in their field. But how do you know if a mobile app is right for you?
Let’s start by reviewing a few common questions you may have and some of the facts that may lead you to the realization that a mobile app is right for you…
Question: Your business has a web site that presents your services to the world, but is that enough?
Fact: Currently, there are 5 billion smartphone users in the world. In the US, the number of smartphone users is expected to reach 270 million by 2022.
Question: Is your web site mobile friendly?
Fact: 57 percent of internet users say that they won’t recommend a company if their web site is not designed well for mobile devices.
Question: Is a mobile web site enough?
Fact: According to Statista, in 2018 the number of mobile app downloads was at 205.4 billion worldwide. That number is expected to reach about 258 billion by 2022.
Question: Should you consider a mobile application for your business?
Fact: A mobile application can and should be an extension of your web site and services.
Looking at buying rates, did you know that:
- In 2018 there were 198.8 million mobile shoppers
- Mobile app users view 4.6 times more products and services than on mobile websites
- Converting a view to a sale is three times higher with a mobile app than a desktop web site
- Mobile apps have a 140 percent higher order value than a mobile or desktop web site
A mobile application can also engage users with your services as well as products. Have you ever needed to schedule a repair while on the road? How was the experience?
Imagine offering more than just products to your customers. Think of the potential if you could give your customer a handbook of your business that was easy to read and navigate, provide them access to your services without having to call during business hours, and easily capture feedback on their experience. What would that be worth?
Question: What can a mobile application provide that a mobile web site can’t?
User experience (UX)
Long gone are the days of engineered input screens that look like flight cockpits. Today, users are expecting ease of use and meaningful visual effect for a great experience. You can have an application that provides the information to customers, but if the experience is not that great, users may not come back.
Mobile devices allow developers and designers to tap into features that enable them to create appealing visual interactions that outshines the best of any mobile web site. Customers not only see your products and services, but they also get an experience that keeps them engage with your company.
How many times have you received a promotional email where you had to click a link to view additional information? With today’s spam, spyware and viruses, how many users delete or worse block that email?
Mobile applications provide you the ability to safely and securely push notifications to your customers that allow them to quickly; launch the app and view additional information you want your customers to know.
Have you ever been in a location with limited cell service? I have, and it can be very frustrating when you need access to resources. Mobile applications can help by providing offline access to content and data, allowing customers to get at the information you want them to see wherever they are.
The phones today provide so many additional features that applications can easily integrate with. GPS, Microphone, Speakers, Camera, Machine Learning, and Augmented Reality allow us to develop applications that users can efficiently utilize.
Imagine a customer with a problem with your product. Do you make them call your office and be put on hold? What if the customer could easily take a picture of the issue, have a Machine Learning process work with the customer via voice commands, and help them diagnose a solution or workaround? Would that be a better experience for them?
The answers you seek can’t be found in one blog post. They come from a discussion and understanding of your business, as well as an understanding of how technology can help grow your business. We at Trilix, work with your business to find the right solutions to your problem. Mobile maybe one of those solutions.
A mobile app can provide you the ability to reach out and engage with your customers in a more trusting and consistent manner. It can help with sales and services but, more importantly, it can provide a great user experience.
I’m not done yet, there is more.
I’ve been talking about your customers but what about your employees?
Can a mobile application help your employees to be more productive on the road or during off hours?
In my next blog, I’ll talk about what types of mobile applications can be built to help your employees be more productive and engaging with your customers.
Ready to talk about your mobile app idea? Click here to schedule your AppDev Consult.