By now, it’s a term you’ve likely heard thrown around in meetings, articles and events. You’re curious. You’re interested in the benefits the result from a business intelligence strategy and tools. But you aren’t entirely sure business intelligence is for you.
Though associated phrases like “big data” and “enterprise-wide data initiatives” might have us thinking that BI is just for large enterprises—especially because they have been navigating these waters for years—the fact is that small or medium-sized businesses are actually adopting BI at three times the rate of large enterprises.
Since BI is in fact for everyone, and it presents a low barrier to entry, this white paper offers actionable tips and strategies for how you can get started building your data strategy today.